12
Dec 2019
What makes a brand authentic? Turns out, it's more than just the product itself. Brand authenticity is hard to define, but you instantly know it when you feel it. When you trust a brand and regularly...
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21
Nov 2019
For business owners, choosing a creative agency to partner with can be a daunting task. You may know you want assistance with a rebrand or marketing campaign, but where to start searching for a creative agency...
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18
Nov 2019
Vermillion, along with its prestigious scientific collaborators, discovers, develops, and delivers innovative diagnostic and technology tools that help women with serious diseases. The company’s initial in vitro diagnostic test, OVA1®, was the first FDA-cleared, protein-based In Vitro...
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11
Jul 2019
One of the most important documents for any company is a brand style guide, even though many businesses don’t have one. So why are they so important? They create brand consistency throughout any material you produce –...
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15
Jun 2016
Your brand is your company’s most valuable asset. If this is true, then developing a stronger brand strategy should be the most important task for any business. Your brand is more than just your logo or...
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15
Jun 2016
Vectra is an advanced blood test for adults with rheumatoid arthritis (RA). It helps physicians better understand their patient’s RA disease activity. The Vectra test results can help track disease activity over time with an objective...
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Let’s talk first about what brand identity is exactly. Branding is a way for companies to connect emotionally with customers, build awareness, and create ongoing customer loyalty. When it comes to the sea of choices consumers...
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