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What makes a brand authentic? Turns out, it's more than just the product itself. Brand authenticity is hard to define, but you instantly know it when you feel it. When you trust a brand and regularly pick it over other brands, knowing that this is the...

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Case Study – VectraDA Brand identity, packaging, collateral Vermillion, along with its prestigious scientific collaborators, discovers, develops, and delivers innovative diagnostic and technology tools that help women with serious diseases. The company’s initial in vitro diagnostic test, OVA1®, was the first FDA-cleared, protein-based In Vitro Diagnostic Multivariate...

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