Choosing A Creative Agency
For business owners, choosing a creative agency to partner with can be a daunting task. You may know you want assistance with a rebrand or marketing campaign, but where to start searching for a creative agency can be a major challenge.
When you’re looking for a company to develop your web design, branding or marketing, where do you begin? Let’s face it, if you haven’t worked with an agency before, and the only thing you know so far is the price you’ve been given in a proposal, how do you determine if this is THE right agency?
Before you begin your search for a creative agency, decide what your objectives are and how you think this project will meet those goals. You don’t need a complete plan – the agency can help your business with this – but setting clear goals will give both companies a solid starting point.
Develop an In Person Relationship
Why meet in person when you can send a quick email? This might be true after you’ve established an introduction to your agency, but at first, it’s crucial to meet with them in person, or at the very least, over a phone call if they are not local.
In a world full of emails and texts and instant messaging, it can be easy to send a proposal and never take the time to set up a meeting. But if they are not able to do this simple thing at the beginning of the process, how available will they be when your project starts moving along? Besides, it’s you who will be spending the money and a lot of your time working with them long-term.
An initial meeting should be mandatory when choosing a creative agency.
This is the perfect opportunity to discuss your goals and get any questions you may have for them answered. These meetings can save you a huge amount of time in the future.
A great proposal should outline the price of services being offered, but more than that, it should be a customized plan of the work they will complete for you. If you are getting a general ballpark figure, or a proposal that isn’t customized specifically to your business, ask yourself if they are truly invested in figuring out who you are and what your long term business goals are.
They Understand Your Needs
Which brings us to the next point, does the agency have a clear understanding of your business, and why you need branding or marketing services? Or are they providing a generic proposal with a generic price, without understanding your company?
You are unique, and they should deliver a unique solution just for you. Even if they are unfamiliar with your particular industry, they should understand what types of problems you are facing with your marketing and be they should be able to articulate that from the beginning.
They Offer Solid Expertise
Marketing is the entirety of many aspects; so more than likely one project will be connected to another. A well-rounded and established agency should have a high level of expertise in all areas of marketing and branding.
They might be working on the design and development for your website but do they understand how it will coincide with your social media and overall brand strategy? Will they be designing print work for you? If so, it’s important to ask them how those marketing materials will be incorporated with your brand.
Establish a Solid Relationship
Collaboration with your creative agency is crucial. They will play a major role in a very important aspect of your business. Do you feel comfortable bringing up ideas with them and are you able to regularly meet with them to discuss milestones and/or any barriers?
You and your creative agency should be able to openly communicate with each other and establish a solid relationship for an easy flow of ideas.
Finding the right creative agency that molds with your company and business goals is an important decision that requires thought and consideration. When deciding on the best creative agency, communication is the most important aspect to keep in mind. Ensure that you can stay on the same page and that you can openly discuss important matters regarding your business.