3 Things to Look For in a Brand Design Firm in 2022

Choosing the right brand design firm is a critical decision for your business. If your company is missing a solid branding identity, it may be time to start looking for an agency to take your company to the next level. Whether it is developing a new brand strategy or a content refresh, a great brand design firm puts your needs at their utmost priority.

Here are three things to look out for in a brand design firm in 2021.

1. Diverse Branding Expertise

An agency’s ability to be versatile comes in handy as you propose specific needs for your brand. A good portfolio should be the perfect combination of an agent’s own personal style and a consistent voice with each client. Look for how they present themselves as they showcase projects and case studies.

Especially in this current digital age, you will need various types of assets from content writing to video production to stay on top of your competition. The more content you post or promote, the more your audience will resonate with you. If your company needs a rebrand down the road, you will need quality content and messaging to back up your vision. A great brand design firm will want to exceed your expectations with every project and utilize their strengths to your advantage.

2. Relevancy

Relevancy is the key to reaching your target audience. If a brand designer isn’t willing to broaden their skill set to meet your needs, there may be difficulty throughout the creative process. Brands that are self-aware of competition and their customer base realize that change every once in a while is, in fact, a good thing. Whether the agency is big or small, how they approach and execute design will be vital in deciding if your partnership will be a great fit.

3. Great Client Relationships

Without good and effective communication between you and the agency, the work resulted from your relationship can lose luster. You want to work with a brand design firm that is responsive and eager to build a strong connection from the very beginning.

Find out what one of PetersenWest’s clients is saying about their experience working with us.

“Working with PetersenWest has far exceeded my expectations. With a tight deadline and limited budget—they provided an extremely creative, professional result. I would strongly recommend working with PetersenWest.”

At PetersenWest, we believe that great brands are made from the inside. Contact us today to start your brand journey.