Solutions in Sight

Challenge

Varex Imaging, a global leader in X-ray imaging components, needed a refreshed brand campaign to elevate their positioning in the market. Their goal was to showcase their advanced imaging technology while maintaining a strong, cohesive brand presence across various platforms. They turned to PetersenWest, a Utah-based professional graphic design agency, for a high-end, strategic branding solution.

A collaborative approach

To effectively capture Varex Imaging’s expertise, we developed a multi-faceted campaign that included:

• Strategic Branding Services – A refined visual identity that reinforced Varex Imaging’s position as an industry leader.
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• High-End Product Photography – Premium imagery showcasing the precision and innovation of Varex Imaging’s products.
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• Graphic Design for Marketing Collateral – Engaging print and digital assets to support their global marketing efforts.
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• Comprehensive Brand Messaging – Clear, consistent storytelling that strengthened their brand across all touchpoints.

Started with great vision

“When we needed to refresh our messaging, PetersenWest came in and created a new campaign to help broaden our vision. We were always kept up-to-speed on projects as we worked together to ignite our company culture.” 

“We highly recommend PetersenWest to any brand that wants to establish fresh branding initiatives within their business. The video production content they created exceeded our expectations and deeply resonated with our employees.” 

Impactful Visuals & Product Photography

One of the key elements of this project was high-end product photography, ensuring that Varex Imaging’s cutting-edge technology was presented with clarity and sophistication. By leveraging professional graphic design services, we delivered sleek, modern visuals that aligned with their industry-leading reputation.

With a refreshed brand campaign and high-quality product photography, Varex Imaging strengthened its visual identity and enhanced its presence in a competitive market. PetersenWest’s branding services and graphic design expertise helped Varex connect with their audience in a more compelling and professional way

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