Innovation Making a Difference

Challenge

Myriad Oncology wanted to update their look and brand strategy to differentiate themselves from their competitors. PetersenWest developed a sophisticated full branding style guide to give a fresh take on their improved products.

Where Vision and Brand Meet

“When we wanted to update our look and branding strategy, PetersenWest helped us create a branding guide that exceeded our expectations. As they worked side-by-side with our marketing team, we were able to implement new branding language throughout our content.”

“Thanks to PetersenWest—our branding is distinctive and sets us apart from our competitors.”

Brand Endeavors

“Our branding guide has significantly helped us create consistency with all of our marketing endeavors. Now every time we need to venture out with new marketing material, we can reference and utilize our branding effectively.”