Brand Collateral
Strategic Branding for Leadership in Women’s Health
Client
Myriad Genetics
Our Role
Graphic Design Agency
Key Deliverables
Graphic Design, Brochure, Digital Content
01.-
CHALLENGE & SOLUTION
Campaign Design Strategy to Promote Women's Health
Myriad Women's Health, a division of Myriad Genetics, needed a compelling suite of marketing materials to strengthen their presence in the highly competitive healthcare market, particularly in breast cancer awareness and genetic testing. PetersenWest partnered with Myriad’s marketing team to develop a series of strategic, visually impactful campaign assets that elevated their messaging and reinforced their leadership in women’s health.
From digital content and print collateral to ad campaigns and trade show materials, we helped craft a cohesive design system that aligned with Myriad’s mission—empowering women with innovative genetic insights for breast cancer risk assessment. This collaboration played a crucial role in refining their visual storytelling and ensuring their brand stood out across multiple platforms.
02.-
BRANDING TO ENHANCE MARKET PRESENCE
Powerful Campaign Visuals
Myriad Women's Health, a division of Myriad Genetics, needed a compelling suite of marketing materials to strengthen their presence in the highly competitive healthcare market, particularly in breast cancer campaign graphic design and genetic testing. PetersenWest, a Salt Lake City-based professional graphic design agency, partnered with Myriad’s marketing team to develop a series of strategic, visually impactful campaign assets that elevated their messaging and reinforced their leadership in women’s health.
From digital content and print collateral to ad campaigns and trade show materials, we delivered creative advertising services that helped craft a cohesive design system. This alignment with Myriad’s mission—empowering women with innovative genetic insights for breast cancer risk assessment—ensured their brand stood out across multiple platforms, driving engagement and strengthening their market presence.
03.-
UNIFYING PORTFOLIO WITH COHESIVE BRANDING
Where Design, Brand and Message Align
The collaboration between PetersenWest and Myriad Women’s Health highlights the impact of strategic branding in the healthcare sector. By creating unified and visually compelling campaign collateral, we helped Myriad elevate its presence and drive recognition in the competitive breast cancer and genetic testing market.
This partnership underscores the power of cohesive brand strategy in advancing healthcare innovation. Through expert graphic design and creative advertising services, PetersenWest helped Myriad Women’s Health stand out, reinforcing their leadership in breast cancer research and patient care.
04.-
CONCLUSION
Strategic Branding in Biotech: Myriad Women's Health
The collaboration between PetersenWest and Myriad Women's Health demonstrates the power of strategic branding in the biotech sector. By crafting sophisticated, cohesive marketing collateral, we helped Myriad stand out in a competitive market and reinforced their commitment to innovation in genetic testing and precision medicine.
This successful rebranding initiative highlights how a well-executed brand strategy enhances market presence and fosters a strong, recognizable brand. Through our partnership, PetersenWest and Myriad Genetics have set a new standard for brand identity in the biotech industry, driving recognition and leadership.