Transformative Branding for Market Leadership

Challenge & Solution

Myriad Oncology aimed to revamp their brand strategy to distinguish themselves in a crowded market. PetersenWest worked closely with Myriad's marketing team to create a sophisticated branding style guide. This guide introduced a fresh, unique branding language, ensuring consistency across all marketing materials. 

The comprehensive rebranding effort successfully set Myriad Oncology apart from competitors, providing a cohesive visual identity and enhancing their market presence. Partnering with Myriad Genetics, PetersenWest developed extensive brand collateral that effectively communicated Myriad Genetics' dedication to innovation in genetic testing and precision medicine. 

We focused on producing visually cohesive and strategically aligned materials, including brochures, digital assets, and presentation templates, all designed to resonate with healthcare professionals and patients alike. This initiative not only boosted brand recognition but also solidified Myriad Genetics' status as a leader in the biotech industry.

Brand Endeavors

 “Our branding guide has significantly helped us create consistency with all of our marketing endeavors. Now every time we need to venture out with new marketing material, we can reference and utilize our branding effectively.” 

Where Vision and Brand Meet

 “When we wanted to update our look and branding strategy, PetersenWest helped us create a branding guide that exceeded our expectations. As they worked side-by-side with our marketing team, we were able to implement new branding language throughout our content.” 

The collaboration between PetersenWest and Myriad Oncology showcases the power of strategic branding in the biotech industry. By creating a sophisticated and cohesive visual identity, PetersenWest not only helped Myriad Oncology stand out in a competitive market but also reinforced their commitment to innovation and excellence in genetic testing and precision medicine. 

The success of this rebranding initiative highlights the importance of a well-executed brand strategy in enhancing market presence and building a strong, recognizable brand. Through their partnership, PetersenWest and Myriad Genetics have set a new standard for brand identity in the biotech sector, demonstrating that thoughtful design and strategic alignment can drive both recognition and leadership in the industry.