Look Good. Feel Good

Redefining a Well Known Brand

Called to Surf, a retail brand based in Provo, Utah, sought a brand refresh to resonate with an expanded customer base. After conducting competitive research and revisiting their brand identity, we provided brand consulting services to refine their messaging and craft a logo and brand presence that would appeal to their new target market.

Through this collaboration, we helped them update their brand content to speak to their audience more clearly, while positioning them for future growth in a competitive retail market.

It All Started with a Strategic Vision

"We wanted to shift our appeal and attract a broader customer base. With the thoughtful brand refinement from PetersenWest and their expert logo design services, we’ve found a new voice that connects better with our audience and drives higher online sales."

"A brand refresh was exactly what we needed. Thanks to the new direction and our branding style guide, we now have a clear path forward, and we can operate with confidence."

A Collaborative Approach to Brand Success

With refreshed assets and a strategic brand refinement, Called to Surf now stands out in the boutique retail space. By leveraging PetersenWest's Provo-based professional logo design services and expert brand consulting, we provided the clarity and direction they needed to continue growing and excelling in a competitive industry. The brand’s new logo and identity better reflect their vision, allowing them to move forward with renewed focus and energy.

At PetersenWest, we specialize in retail brand logo design services, brand consulting, and logo design services to help businesses refine their identity and achieve lasting impact. Whether you’re in retail or another industry, we’re here to guide you through the brand development process.