Look Good. Feel Good

Challenge

 Called to Surf wanted a brand refresh that would resonate a broadened target market. Through competitive research and brand refinement, we helped them update content to find a new voice. 

It all started with great vision

 “We wanted to change our appeal and create a new approach for our customer base. Through thoughtful brand refinement and web design, we’ve broadened our market and improved online sales.” 

 “A brand refresh is just what we needed. Thanks to our new direction and branding style guide, we can move forward with ease in mind.” 

A collaborative approach

 With new assets and brand refinery, Called to Surf now stands out within the boutique industry. The team at PetersenWest came in with a fresh vision and direction that clears their pathway to further success and growth.