Logo Design, Branding, UX UI design
Turbocharging Growth with Creative Expertise
Client
INFLO
Our Role
Branding Agency
Key Deliverables
Logo Design, Branding, UX UI design
01.-
CONTEXT
INTRODUCTION
When INFLO, an innovative startup, aimed to revolutionize learning for enterprise professionals, they needed a digital transformation. They enlisted PetersenWest to craft a brand that mirrored their dynamic vision. The mission was clear: to develop a cohesive and innovative identity across all platforms, encapsulating INFLO's forward-thinking approach.
02.-
PROBLEM & SOLUTION
Unleashing Innovation
INFLO's existing brand and digital presence were, to put it mildly, stuck in the slow lane. They needed a turbo boost to revamp their logo, refine their brand, and overhaul their app's UX/UI to attract a more engaged and tech-forward audience.
PetersenWest dove headfirst into the challenge, designing a sleek, modern logo that reflected INFLO's cutting-edge ethos. The brand development followed suit, with a vibrant color palette and bold typography that screamed innovation. For the UX/UI design, PetersenWest crafted an intuitive, user-friendly interface that made navigating the app a breeze. Finally, the app development team brought it all together, ensuring the app was not only functional but a joy to use, with seamless transitions and engaging features.
03.-
CONCLUSION
Ahead of the Curve
PetersenWest’s creative prowess transformed INFLO’s brand from drab to fab. The new logo and brand development provided a fresh, modern identity, while the revamped UX/UI design and app development created an engaging and intuitive user experience. Now, INFLO is not just in the fast lane; they're leading the pack with a brand that’s as dynamic and forward-thinking as they are.