Best-in-Class Luxury Resort

Introduction

LaFave, a boutique luxury resort in Springdale, Utah, near Zion National Park, sought to differentiate itself from nearby vacation rentals. Partnering with PetersenWest, the goal was to create a compelling brand identity that highlighted LaFave's high-end offerings and established it as the premier lodging option near Zion.

Elevating Experiences

LaFave needed a cohesive brand image that conveyed luxury and comfort while embracing its rugged Utah setting. The brand also needed to appeal to a global audience and harmonize with the natural beauty of the area.

PetersenWest designed a sophisticated logo inspired by Zion's landscapes, featuring elegant typography and earthy tones. They created signage using natural materials, enhancing the resort's luxurious yet rustic appeal. A visually captivating visitor guide was developed, offering practical information and stunning photography. The website was redesigned with intuitive navigation, high-quality visuals, and an integrated booking system to enhance the user experience.

Setting the Standard

PetersenWest's holistic branding strategy positioned LaFave as the leading luxury vacation rental near Zion National Park. The new brand identity, recognized as the “Best Luxury Vacation Rental in Zion” by Condé Nast, reflects LaFave's upscale allure and has solidified its status as a top destination.