Logo Design, Web Design
Innovative Design, Modern Solutions
Client
Pivot Door Company
Our Role
Branding Agency
Key Deliverables
Logo Design, Website Design
02.-
CONTEXT
Introduction
Pivot Doors, renowned for their cutting-edge and modern door solutions, sought to elevate their brand to better reflect their industry-leading innovation. With a target audience of luxury home builders and homeowners, they needed a refreshed brand identity and a website that would effectively showcase their high-end products. PetersenWest collaborated with Pivot Doors to rejuvenate their brand, update their website, and create an engaging user experience that highlights their modern and sophisticated offerings.
03.-
PROBLEM & SOLUTION
Opening New Doors
Pivot Doors faced the challenge of a dated website that did not adequately represent their advanced and innovative door solutions. To address this, PetersenWest embarked on a comprehensive brand refresh, updating the logo and color palette to create a contemporary and cohesive visual identity. The website was redesigned to optimize user experience, ensuring it effectively communicated the high-end nature of Pivot Doors’ products.
A key feature of the new website is the "door builder" application, an interactive tool that allows users to visualize their door in real-time and receive live pricing as they select different options. This functionality is particularly valuable for builders and homeowners, as it streamlines the decision-making process and adds an element of fun and efficiency.
04.-
Conclusion
Pivotal Transformation
The collaboration between Pivot Doors and PetersenWest successfully transformed the brand’s online presence, aligning it with their status as a leader in modern door solutions. The brand refresh and website redesign have not only enhanced the visual appeal and user experience but also reinforced Pivot Doors' commitment to innovation and quality.
The introduction of the "door builder" application stands out as a pivotal enhancement, providing a practical and enjoyable tool for customers. This project exemplifies how strategic branding and user-centric design can drive engagement and solidify a company’s position in the luxury market.