Visual Identity Reinvented

Introduction

Scipher Medicine is at the forefront of precision medicine, leveraging advanced molecular data to improve patient outcomes. However, their brand lacked the clarity and visual impact necessary to reflect their industry-leading innovation. PetersenWest, a Utah-based graphic design consulting firm, was brought in to elevate their identity with a refined brand design strategy and cohesive visual storytelling.

Overcoming Obstacles

Scipher Medicine needed a modern and sophisticated brand identity that would resonate with both scientific and business audiences. Our approach to graphic design brand development focused on three key areas:

• Logo and Visual Identity: We refined Scipher’s existing logo and developed a versatile design system that reinforced their credibility in the biotech space.

• Brand Guidelines: We created a structured brand design system, ensuring consistency across all digital and print materials.

• Marketing and Sales Collateral: Our graphic design consulting services helped streamline the visual communication of complex medical data, making their brand more accessible to investors, partners, and healthcare professionals.

Results-Driven Brand Design Services

The newly crafted brand identity positioned Scipher Medicine as a leader in precision medicine, reflecting their scientific expertise while maintaining a modern, approachable aesthetic. The refined brand development strategy ensured their visual identity was clear, consistent, and impactful across all platforms.

At PetersenWest, we specialize in brand design services that transform companies into industry leaders. Whether it's biotech, healthcare, or technology, we create visual identities that drive trust and engagement.