Branding, Web ReDesign
Visual Identity Reinvented
Client
Scipher Medicine
Our Role
Branding Agency
Key Deliverables
Rebranding
01.-
CONTEXT
Introduction
Scipher Medicine, a trailblazer in molecular diagnostics and personalized medicine, aimed to revitalize their brand to better showcase their innovative contributions to the healthcare sector. The objective was to enhance their identity and establish a clear brand hierarchy across their diverse diagnostic products. PetersenWest collaborated with Scipher Medicine on a comprehensive rebranding initiative, refining their visual identity and digital presence to appeal to both healthcare professionals and patients.
02.-
PROBLEM & SOLUTION
Overcoming Obstacles
As Scipher Medicine expanded their diagnostic test offerings, they encountered issues with brand differentiation. Their visual identity lacked clear distinctions between their core brand and various product lines. PetersenWest addressed this by refining the core logo and establishing a distinct separation for product lines.
We redesigned the corporate logo to differentiate it from specific testing products and implemented a structured color palette system. An updated brand style guide was developed, alongside a redesigned website that featured enhanced graphics and a clear representation of their messaging. We also produced marketing materials, including brochures and presentation templates, ensuring consistency across platforms.
03.-
Conclusion
Revitalized and Respected
The rebranding effort successfully revitalized Scipher Medicine's visual identity and digital presence, aligning it with their pioneering work in molecular diagnostics and personalized medicine. The updated brand not only improved market visibility but also reinforced Scipher Medicine's commitment to innovation.
By partnering with PetersenWest, they effectively communicated their value proposition to a wider audience, solidifying their leadership in the healthcare industry. This project demonstrated the significant impact of strategic branding and design in enhancing a company's market presence and engaging key stakeholders.